Linen restock this week Complimentary shipping over $150 Cut in batches of forty
Velora cuts timeless essentials from French linen, undyed cotton, and merino — in batches small enough to know every seam.
Just cut
Arno Linen Shirt
$128
French linen
Undyed cotton
Merino jersey
Vegetable-tanned leather
No season leftovers
Every piece is cut to be worn across years, not a single season. Start where you dress most.
We buy mill-direct from Normandy and Biella. Dye is skipped when the fibre already holds colour. What is leftover is recut, never pulped into a sale rack.
Grown, not invented
Linen from flax fields in Normandy. Merino from flocks that keep their names.
Twelve weeks, then stop
A season is a window, not a treadmill. When the batch is gone, it is gone.
Mend, don’t replace
Lifetime repairs on every Velora piece. Send it back; we restitch it.
Two looks from the cutting table this month — photographed in the courtyard before the linen left the house.
Arno Shirt, Solace Trouser, oak belt
$328
Field Coat, Harbor Knit, umber scarf
$640
“I stopped buying a wardrobe every March. The Arno shirt is on year four and the collar still sits.”
Mira Chen
Lisbon · customer since 2022
No weekly noise. One letter when linen lands, and when a piece you own can be mended.
